This is one where I need your feedback. Some people at the Church Marketing Lab have been discussing the materials they use to introduce their churches to visitors. It got me thinking about the visitor brochure we use at NMC - which I've been wanting to improve for a while - and how welcome that makes people feel.
Don't get me wrong, I don't think any materials you can put in the hands of visitor are the sole determinant of whether they will feel welcome or not. But I do think those in-hand materials can add to or detract from a visitor's experience.
So, if you were a visitor at a church what types of materials (brochures, stickers, CDs, DVDs, maps, etc.) would make you feel welcome?
I need you on this one - since most of you aren't in church marketing your points of view are incredibly valuable to me. And, if you are in church marketing, your point of view is still valuable.
Please leave a comment with your suggestions on how to make visitors feel welcome. Thanks!